How do you create a North American headquarters for an international news corporation that shares space with a world-wide retail brand? We designed a distinctly contemporary curved glass tower that provides state-of-the-art newsrooms, a television production studio, and a trading floor while blending with the revitalized 42nd Street District.
Tapping into the visual energy of Times Square, a series of 30-foot high video monitors broadcast Reuters programming while a fourteen-story high vertical LED sign conveys daily news. At its base, a seven-story drum transitions the corner and marks the entry to a three-story lobby.
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view south on 7th Avenue -
view from 42nd street and 7th avenue -
view south from 7th avenue -
lobby curtainwall -
stainless steel mesh fin -
ground floor plan -
typical tower floor plan
