Our repositioning of an iconic Manhattan building lobby is both reinvention and legacy. The legacy of the building stems from a mid-century Manhattan language that is the epitome of long, lean modernism. The fountain on the east plaza and the dramatically cantilevered entry canopies are signature elements that have served as visual touchstones for generations of New Yorkers and guests. An experiential layering of highly professional and hospitality infused palette welcomes tenants and visitors. Entrances to lower-level amenities bookend the lobby, and users are encouraged to activate the main area by way of interactive art, touchdown tables, and a sense of warmth in the grand proportions of the existing context. The world-class art featured in the space includes four massive interactive Carrara marble sculptures by Kan Yasuda, a painting of a luminous waterfall by Hiroshi Senju, and an artist-authorized replica of a tapestry Pablo Picasso created for the ballet Mercure.
Operationally, the building was also conceived as a nexus of commuters, mixed with tourists, and has maintained its porous, omnidirectional accessibility. The lobby, lower concourse, and plaza are connected to above ground bus lines, and underground passageways are directly adjacent to subway entrances. With the Rockefeller Center campus immediately to the east and Times Square a block west, the lobby has proximity to the best of those distinctive worlds.
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