News

06-12-2018

Rebranding Campaign Wins Marketing Communications Awards

FXCollaborative
We have been recognized with two Marketing Communications Awards (MCA) from The Society for Marketing Professional Services–New York Chapter (SMPS-NY) for our rebranding campaign. We swept the Brand Identity category taking the top prize, as well as the People's Choice Award. SMPS-NY's Marketing Communications Awards recognize excellence in marketing communications and the outstanding achievements of top marketing professionals. MCA's are granted to A/E/C firms whose materials and campaigns most compellingly achieve their firms' marketing goals.

Our new identity is not so much a logo but a statement of purpose and a commitment to a way of working. It's a simple statement but a profound promise, reflected in straightforward typography and a simple, strong underscore. Change is endemic to the design process we are engaged with on a daily basis. As architects and designers, we create solutions for buildings and sometimes, even for our own identities.